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B2B brand marketing blog.

Color psychology in marketing: a pink & green lesson from ‘Wicked.’
Clean energy messaging: how to reach multiple stakeholders.
How to create brand guidelines people will actually use.
Rebrand or refresh: What type of branding do you need?
These are the 2 capabilities every branding agency needs to have.
Beyond the double helix: a call for better biotech branding.
Your 8-step guide to launching a brand successfully.
How to develop a brand strategy with room to grow.
How to make brand naming less intimidating.
Why investors flock to companies with strong brands.
How to choose the right colors for your brand.
5 factors to make sure an agency is right for your brand.

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