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B2B marketing blog: brand-building insights.

  • How to create brand guidelines people will actually use.

  • Rebrand or refresh: What type of branding do you need?

  • These are the 2 capabilities every branding agency needs to have.

  • Beyond the double helix: a call for better biotech branding.

  • Your 8-step guide to launching a brand successfully.

  • How to develop a brand strategy with room to grow.

  • How to make brand naming less intimidating.

  • Why investors flock to companies with strong brands.

  • How to choose the right colors for your brand.

  • 5 factors to make sure an agency is right for your brand.

  • Just do it? When to know it’s time for a brand extension.

  • Lightning in a bottle: marketing strategies from the Stanley tumbler reinvention.

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