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Branding insights for tech-focused marketers.

  • Rebrand or refresh: What type of branding do you need?

  • Woman looking at large light for a blog article on choosing a branding agency

    These are the 2 capabilities every branding agency needs to have.

  • Image of a helix that says "stop the standard biotech branding" for a blog article

    Beyond the double helix: a call for better biotech branding.

  • Image of a number 8 for a blog article on 8 steps to launch a brand

    Your 8-step guide to launching a brand successfully.

  • Ladder image for a blog about brand strategy

    How to develop a brand strategy with room to grow.

  • Image of a registered trademark for a blog article on brand naming

    How to make brand naming less intimidating.

  • Why investors flock to companies with strong brands.

  • Image of colors for a blog article on branding color choices

    How to choose the right colors for your brand.

  • Image of a target for a B2B tech branding agency

    5 factors to make sure an agency is right for your brand.

  • Nike brand image for a blog article about brand extensions

    Just do it? When to know it’s time for a brand extension.

  • Stanley tumbler logo for a blog article on rebranding

    Lightning in a bottle: marketing strategies from the Stanley tumbler reinvention.

  • Image from inside a plane window, looking out on plane wing, for a blog on global branding strategies

    Global branding: tips for achieving success in new markets.

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