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Brand marketing insights for tech leaders.

  • Why investors flock to companies with strong brands.

  • How to choose the right colors for your brand.

  • 5 factors to make sure an agency is right for your brand.

  • Just do it? When to know it’s time for a brand extension.

  • Lightning in a bottle: marketing strategies from the Stanley tumbler reinvention.

  • Global branding: tips for achieving success in new markets.

  • The year of authenticity & what it means for your brand.

  • Is it time for a rebrand?

  • Brand backlash: why backpedaling on social issues is risky business.

  • How to write a brand positioning statement.

  • Lessons from the Barbie reboot: building a purpose-driven brand.

  • Original research in content marketing: our 5-phase process.

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