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B2B brand marketing blog.

Just do it? When to know it’s time for a brand extension.
Lightning in a bottle: marketing strategies from the Stanley tumbler reinvention.
Global branding: tips for achieving success in new markets.
The year of authenticity & what it means for your brand.
Is it time for a rebrand?
Brand backlash: why backpedaling on social issues is risky business.
How to write a brand positioning statement.
Lessons from the Barbie reboot: building a purpose-driven brand.
Original research in content marketing: our 5-phase process.
Original research in content marketing: common mistakes.
Original research in content marketing: the fundamentals.
The 12 brand archetypes: What are they & how should you use them?

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