Background
A global clean energy company makes a strategic shift.
RWE, a German-based clean energy company, has maintained a solid presence in the U.S. for the past 15+ years. Its portfolio includes onshore wind, solar and battery energy storage systems as well as an investment in offshore wind. With the passing of the Inflation Reduction Act in the U.S., the firm saw an opportunity to accelerate America’s clean energy transition by earmarking nearly $20 billion through 2030.
Challenge
Energizing a growing market.
As RWE doubled down on its U.S. investment — declaring it a top priority growth market while acquiring Con Edison Clean Energy Businesses — the U.S. corporate communications team faced a critical challenge: building a stronger brand presence while communicating more effectively to key constituents, from landowners and legislators to business leaders and investors.
Solution
A steady supply of creative.
To elevate RWE’s brand in the U.S., Sunup took a twofold approach. First, we developed foundational materials to guide RWE’s creative strategy. This work included messaging playbooks, a content calendar and sub-branding systems in support of RWE’s various initiatives. Next, we established a creative retainer to supply RWE with strategic materials to better reach its audiences. These assets have included infographics, fact sheets, blog articles, event collateral, videos, advertisements, social media assets and much more.
Outcome
Propelled to the top.
The result of our ongoing partnership with RWE has been increased brand traction in the U.S. The firm has expanded its total installed capacity to 10 gigawatts, grown its American workforce to 2,000+ employees and secured a spot as the third largest renewable energy company in the U.S. These numbers speak to the power of creative marketing in amplifying a brand while laying the groundwork for continued success.
sub-brand identities created
assets produced in one year
RWE now the third largest U.S. clean energy firm
Testimonial
“Sunup has played an integral role in elevating RWE’s brand in the U.S. What sets their team apart is their ability to transform complex energy topics into compelling visual and narrative communications that resonate with stakeholders. I highly recommend Sunup to any cleantech company looking to strengthen its brand.”
Jen Villarreal
SVP, Corporate Communications,
RWE
