Flightless

Background

A video production firm rebrands to really take off.

Flightless, a full-service commercial production company, offers creative, production and post-production services, all under one roof. As its client base grew to include more prestigious brands, Flightless approached Sunup for a rebrand, with room to expand into potentially new offerings.

Challenge

Elevating to reach new clientele.

As Flightless began attracting higher-profile clients, including global organizations with bigger budgets and A-list celebrity endorsements, it faced a critical challenge: Its existing brand no longer reflected the caliber of its work nor the clients it was serving. The company needed a refresh to position itself as a top-tier production company capable of handling prestigious, high-stakes projects.

Solution

A complete brand overhaul.

Sunup’s solution for Flightless included a slightly tweaked company name, a new logo, comprehensive brand guidelines and a fully revamped website. This holistic approach ensured every aspect of Flightless’ brand was elevated to match its new market position and showcase its capabilities to potential high-profile clients.

Testimonial

“As our production company matured, we needed a refreshed brand that would reflect the higher level projects we were starting to take on. We turned to Sunup to evolve our brand’s entire identity — from our name to our logo to a complete system build-out. Sunup was a great partner every step of the way, getting all the details of our brand just right and then helping us activate it across channels. I highly recommend working with them if you have the chance.”

Kevin Conway
Executive Producer, Flightless

Outcome

New heights for Flightless.

The new brand has positioned Flightless as a major player in the video production industry. This is evident in the big brand names Flightless has been able to attract since its relaunch, including A&W Restaurants, Amazon Business, United Airlines and the Alzheimer’s Association.