Concord
Background
A credit administration platform, ready for its next chapter.
Concord is a credit administration company managing more than $60 billion in assets across loan and lease portfolios for some of the world’s most sophisticated investors. With deep expertise spanning the full loan lifecycle — from portfolio administration to capital markets services — Concord serves funds, originators, borrowers and investors at scale.
Challenge
Concord goes into acquisition mode on an accelerated timeline.
After securing private equity backing and hiring a new CMO, Concord was ready to operate at a higher level. The company was entering an aggressive acquisition phase and needed to unite several brands under one umbrella. At the same time, it needed to show up with confidence in front of investors and prospective partners — and fast. With that charge, Concord came to Sunup to build a brand from the ground up on an expedited timeline.
Solution
Brand foundation to full system, in record time.
Working with Concord’s CMO, we developed two potential brand directions. Ultimately, Concord selected “The Hub” concept, with a layered C monogram signaling convergence and authority. We then moved quickly into full brand buildout with both visual and verbal frameworks, all documented in 53 pages of brand guidelines and brought to life through a website and more. From kickoff to launch, the project took a total of just two months. Since then, the partnership has continued with Sunup producing pitch decks, trade show booths, ad assets and more.
Results
A brand that moves as fast as the business.
The companies Concord acquired were able to see themselves reflected in the new brand, making the identity a genuine platform for growth rather than just a visual refresh. What began as a sprint to launch has become a lasting partnership built on momentum.
months from project kickoff to brand launch
pages of new visual and verbal brand guidelines
major acquisitions, all brought under one brand roof
