Guide your next creative project to success.
Skip the blank page anxiety. Built from years of agency experience, our creative brief template strikes the perfect balance between comprehensive and concise. Whether you’re an agency creative director, in-house marketing manager or freelance designer, this template ensures you capture exactly what you need to deliver outstanding work.
This proven creative brief template will help you:
- Align stakeholders and set clear success metrics.
- Define audience, creative direction and project scope.
- Build client trust through clarity and organization.
What makes this creative brief different?
Every successful creative project starts with a solid brief. But too often, briefs become either overly complex documents that nobody reads or vague outlines that leave teams guessing. Our template solves both problems by focusing on what matters most: the essential information that drives great creative work.
We’ve carefully structured each section to capture crucial details about your project’s goals, audience and creative direction. The template includes clear prompts for project scope, success metrics and competitive considerations — everything you need to kick off projects with confidence and keep them on track through delivery.
Quite simply, this is a brief that will actually get used. How can you be sure? Because we’ve refined it through hundreds of projects across different industries and creative disciplines. It’s comprehensive enough to guide major initiatives but flexible enough to adapt to smaller projects. Plus, our built-in prompts help you avoid common pitfalls and capture the kind of specific, actionable information that creative teams need.
Ready to transform your creative process? Download our free template, and start creating briefs that inspire great work.