Build a B2B tech brand that wins over every stakeholder.
B2B tech brands can’t afford to blend in. With more than six stakeholders now involved in the average purchase decision, companies need a brand that builds trust and drives adoption across the entire buying committee.
This comprehensive playbook reveals how successful B2B tech brands consistently outperform their competitors by 20% and drive measurable business growth through strategic branding.
Inside this playbook:
- Fresh data from McKinsey, Edelman and KPMG
- Latest trends in B2B tech brand building
- Comprehensive frameworks for brand development
- Guidelines for visual and verbal identity systems
What you’ll learn:
- Developing a brand that resonates with decision-makers
- Building trust through authentic brand positioning
- Creating distinctive verbal and visual brand identities
- Measuring and maximizing your brand’s business impact
- Engineering a powerful B2B tech brand from the ground up
Get access to the insights and strategies that are helping leading B2B tech brands drive measurable business results.