Challenge
An Apple device management firm flexes its creative muscle.
As a relative newcomer to the IT market, Addigy offers a cloud-based solution for managing Apple devices in real time. In an industry crowded with well-established players, the firm needed to better assert itself among the competition. With that goal in mind, Addigy approached Sunup for strategic and creative marketing support.
Solution
Fleshing out the Addigy brand.
Sunup developed a multifaceted marketing approach for Addigy. First, our team defined and documented two core audiences: IT professionals and managed service providers for Apple devices. Next, we created tailored messaging for each group. Once these strategic assets were in place, we produced an original research report targeted at the IT audience in particular. This research project included overseeing the entire process from concept to design. Finally, we helped promote the research report with a full-scale brand campaign, with the goal of gaining media attention and attracting leads.
Outcome
A stronger market position.
Sunup has played a key role in boosting Addigy’s profile industrywide. Our work has sharpened the firm’s positioning, reached two key audiences more acutely and improved internal coordination between sales and marketing teams. The research report and creative campaign also opened new doors for brand awareness and lead generation. As a testament to the power of this partnership, Addigy’s CEO has described Sunup as “the creative and strategic muscle” behind much of the company’s recent growth.
